BBC Covers Blogs

The BBC has started to do a weekly round up of Blogs - Weblog Watch.

While you can't possibly ever claim any degree of comprehensiveness with a short weekly column, it is interesting evidence of blogs crossing the chasm to the mainstream.

One of the fascinating elements of watching blogging mature as a channel is observing exactly how big media is reacting. There's a very amusing video of Jon Stewart of Comedy Central's The Daily Show you can download via Crooks and Liars (spotted on Poynter Online). Stewart weighs into the likes of CNN as only he can, showing how their answer to blogging is to get correspondents to read various blogs live on air.

This is far from compelling TV!

Stewart's piece is very amusing. But it illustrates the point, very powerfully, that big media is bemused and running scared.

All this also seems to indicate that blogging is here to stay, for good or ill.

I'd be interested to know what you and what your company is doing about blogging? Are you getting with the programme or waiting and seeing? Leave a comment and let me know.

Image via Get Blogs.